It is very important for a leading brand like Rishang to be constantly the market so that the customer relationship is always enhanced and strengthened. In order to continuously be present in the market, Bigbright Malaysia is involved in many events and roadshows where the Rishang brand name is marketed and its benefits are communicated to the customers.
RS LED, the China manufacturer of LED products opened its American branch in 2011 where it is the main center to cover the American Market.
In Malaysia, BigBright recently participated in the IPMEX (International Printing, Paper &amp; Packaging Machinery Exhibition) 2013. This is one of the top events in the calendar that brings new and innovative products to the market of business owners, retailers and other operations.
At IPMEX 2013, BigBright Malaysia was one of the top and most prominent exhibitors with a strong presence. Utilizing 10 booths, there were many positive enquiries and deals for the Rishang LED products, which are solely distributed by BigBright Malaysia. The expo was a perfect platform for BigBright to enhance its brand and corporate image in the Malaysia market especially with an impressive booth design and cutting edge products among other giants of the industry.
The response at IPMEX 2013 was so overwhelming that BigBright will be venturing into more expos and exhibitions of this nature in the near future. This is mainly to ensure the continuity for Rishang’s brand building for the local market while offering more high value and quality products in the respective sectors.