The use of LED (Light-Emitting Diode) display in advertising is one of the most exciting options in today’s highly competitive economy. Advertisers are constantly looking for new and more effective ways to reach their target market, designing and rolling out all types of cutting-edge marketing campaigns.
LED technology is one of the methods in which advertisers are now focusing on as they are known to provide an ideal platform for out-of-home (OOH) advertising which can reach their target markets better.
One of the most important factors about using LED display is that they can be designed to operate outdoor, making them ideal to be mounted on lamp and pedestrian posts.
This is mainly because LED displays can be fitted into a water-proof housing which can withstand rain or shine or any other weather conditions.
Apart from that, LED displays provide the advertisers a more vibrant and dynamic option when it comes to advertising. This means that they can now use animation, video, audio and moving images that can be played back hundreds of times each day.
The main reason why lamp posts or street light are used to install LED panels is because it provides good impression numbers as well as repetition.
Where this is concerned, lamp post or street light LED displays are usually installed on major streets and roads in major cities. This is to capitalize on the commuters and people who are using these roads on a daily basis. In most cases, the LED displays will be highly visible to the people who drive as well as those who are on foot. As the roads are usually very congested, they will be ‘stuck’ to view the panels.
Furthermore, LED panels are very bright which will attract the attention of the viewer instantly. As there are several lamp posts along one single street, the same advertisement will be played in a loop format many times which means that the same ad will be seen many times in a short stretch.
LED panels are designed to read most commercially available file types like AVI, MPG, WMV, MP3 and others. Apart from being industry-ready, advertising in LED panels on lamp posts or street light can be very cost-effective.
At around RM250 per panel for 2 weeks, advertisers can enjoy up to 160 loops per day which means that if the advertiser place their ads on 10 panels, they will enjoy up to 1600 loops per day for 2 weeks. at only RM2,500. This means that the ad will be played 22,400 times in the course of 2 weeks.